Creating content that helps businesses grow.
We believe every business has a story worth telling. Our approach combines thoughtful planning, professional production, and purposeful storytelling to create videos that connect with audiences and support real business goals. Whether you're launching a new product, recruiting employees, or strengthening your brand, every project is built around your objectives from the very beginning.
Every production is approached with the same attention to detail, from the first conversation to the final delivery. We focus on creating authentic, engaging content that reflects your brand while making the production process straightforward and enjoyable.
We've learned that the most effective videos aren't just beautiful, they're purposeful. By understanding your business first, we create content that works harder, resonates with the right audience, and delivers long-term value. At Upstate Film Co., we believe great content doesn't require a massive production, it requires the right people for the job.
Upstate Film Co.
Your Strategic Partner
Our process
Every project is different, but our goal is always the same: make the process straightforward, collaborative, and stress-free from start to finish.
DiscoveryLet's Talk
Every project starts with a conversation. We take the time to understand your business, your audience, and what you want to accomplish. Whether you're promoting a product, recruiting employees, or telling your company's story, we'll help define the best approach.
Pre-ProductionCreative Planning
Once we understand your goals, we develop a production plan. This may include creative concepts, interview questions, filming locations, scheduling, shot lists, and any logistics needed to keep the project running smoothly.
ProductionOn Location
This is where your vision comes to life. Our team captures the footage, interviews, drone shots, and photography needed for your project while making the experience comfortable, efficient, and enjoyable.
Post-ProductionReady to Share
We carefully edit your project by combining storytelling, music, color correction, sound design, and motion graphics into a polished final product. You'll have an opportunity to review the edit and request revisions before it's finalized.
Your finished content is delivered in formats ready for your website, social media, presentations, or wherever your audience will see it. We make sure you receive files that are easy to use and ready to make an impact.
DeliveryCrafting Your Story
Experience Behind Every Production
With more than 25 years behind the camera, every Upstate Film Co. production is led by experienced filmmaker Gavin Law. From streamlined one-day shoots to larger productions requiring a full crew, we build the right production around each project's needs, bringing in specialized talent when the project calls for it.
Gavin Law
Josh Thompson
Photographer
CEO / Producer / Filmmaker
FAQs
Why should my business invest in video?
1
Video helps people understand your business faster, remember your brand longer, and see what makes you different. It gives customers a way to experience how you work before they ever reach out. In a world where people are constantly scrolling and discovering businesses online, staying visible matters—if you're not creating content, someone else is taking that attention.
Why wouldn’t I hire a full-time video person?
2
Video helps you reach more people, faster. It captures attention on social media, makes information easier to understand, and gives people something they can see, hear, and remember. The more consistently your business shows up with useful, engaging content, Building an in-house video team takes time, training, equipment, and a significant ongoing investment. With Upstate Film Co., you get an experienced content team ready to focus on your business from day one. We bring years of specialized production experience, dedicated attention to your brand, and the flexibility to create as much or as little content as you need—all for a cost that can be significantly less than adding a full-time employee.
Why Ongoing Media?
3
Stay top of mind. Your customers are constantly seeing new businesses, products, and ideas. Ongoing video keeps your business in front of them consistently, helping you stay relevant, recognizable, and top of mind. Instead of creating content only when you need it, you have a steady stream of professional video to share across social media, your website, email, advertising, and more.
WHY WOULDN’T I JUST USE A FULL-SERVICE CREATIVE AGENCY?
4
Full-service agencies are built to do a little bit of everything, which often means larger teams, more overhead, and professionals wearing many different hats. Upstate Film Co. takes a more focused approach, specializing in video and photography. By concentrating on what we do best, we bring deeper expertise, more focused attention, and a streamlined production process to every project, while keeping your investment focused on the work itself.